Organizational Structure Of Nestle Pakistan Marketing Essay

Organizational Structure Of Nestle Pakistan Marketing Essay Now companies are improving their production by adopting different strategies in which backward integration is one of them. Backward Integration is a type of vertical integration in which a company gets control over its suppliers to improve the efficiency and save the cost which improves its profit margins and make the firm more competitive. Backward integration occurs through acquiring input suppliers, establishing long-term contracts with existing suppliers or investing in new input production capacity through internal corporate growth. The main advantages of backward integration regardless of the industry are decreased marketing expenses, the stability of operations, the certainty of supplies of materials, much control on the distribution of products, tighter quality control, the on time review of fabrication and allocation policies, more control over inventory, and additional profit margins or the ability to charge lower prices on final products. These advantages must be weighed against the disadvantages which normally are disparities among productive capacities at a range of stages of manufacturing, governmental pressure, lack in interest of specialty, the firmness of operations, the extension of the management team and lack of direct competitive influence on the costs of transitional products. Background: This report highlights the comparison of two companies from Pakistan Food Industry the ENGRO FOODS and NESTLE PAKISTAN, which are applying backward integration to enhance their production capability. In Pakistan these are the top most companies which are playing a vital role in the food industry through their dairy and beverage products. Nestle is a subsidiary of Swiss origin company which headquarter is located in vevey, Switzerland. Nestle Pakistan started its operations in 1988 with the collaboration of Milk Pak Ltd in Pakistan which is further took over total control in 1992. In Pakistan, its head quarter is located in Lahore and the company currently operating four production facilities. Two of its factories are located in sheikhupura and Kabirwala while one in Islamabad and one in Karachi. It has also the biggest milk collection operation in Pakistan through which they collects milk from an estimated 190,000 farmers and from their dairy farms located in different areas of Pakistan. Nestle Pakistan is currently the leading food beverage company of Pakistan. While Engro food is another biggest and fastest growing company in Pakistan. In 2005 Engro Foods limited was established and it is 100% owned by Engro Corporation. Engro Foods limited began their operations in 2006 and within 5 years they make realization to their competitor by increasing their market share gradually. At the end of 2010 Engro Foods Limited took control in the market of Ultra High Temperature by launching new products including ice cream, juices, powder milk and flavoured milk which contain great potential to compete in future. The Company is also entering into global markets. Its first mission is that to administer a Halal food business in North America known as Al-Safa, which was recently acquired by Engro Corporation at a total cost of 6.3 mn dollars. INDUSTRY OVERVIEW Recently a seminar Current Status of Foods Industry in Pakistan: Threats and Challenges was held at Lahore on September 07, 2012 in which different analysts of PCSIR and Federal Minister of Science and Technology addresses that food industry in Pakistan has become the second largest industry by participating with 17% share in GDP and in Pakistan it is now become most consuming industry because people spent 42% of their earnings in foods products. And at the end of the session some analysts point out weak point of the food industry that the in appropriate management of food products and the large harvest losses in vegetables, fruits and grain create a food shortage in market. There are several sectors of food industry while some are given below which are related to the project report, we will mainly focus on these. These sectors are as follows: Dairy Juices Ice creams 2.1 Dairy Dairy sector is one of the most important sectors of Pakistan which affects more than 10 mn families. There are a lot of companies in Pakistan who are purchasing milk from farmers for their satisfaction. The dairy industry is providing packed milk to its consumers in the shape of UHT, Pasteurized, Tea Whitener and Flavored milk. The industry is also producing Ice Cream, Yoghurt, Cheese, Butter and miscellaneous food items for childrens.   Milk is the most consumable food item having a life of 4 hours under at a certain temperature level of room. Pakistan is 3rd leading milk producing country in the world with more than 47 billion litters production and 11.30% contribution in GDP and a milk economy that in value terms is 27.7% of the total agriculture sector. According to analysts the milk production is expected to grow at 2% annually, however the processed industry is only 7% of operated milk. The milk, remaining wastages and farmer preservation is 20.7 bn liters of which 1.4 bn goes into processing and the rest is sold as a commodity in retail outlets and through door to door Gawala system. So, there is an immense prospect and +prospective to grow the processed milk business. The processed milk has segmented into three categories namely: Ambient UHT Powder 2.1.1 Ambient UHT As of 2010, Ambient UHT constitutes only 4% of the total Tradable Milk segment. Industry volumes have grown 10% from 2006-2010 and the market size was 790 million liters as of December 2010. 2.1.2 Powder Currently, the size of the branded powder market is approximately 57,000 tons, which uses approximately 540 mn liters of milk and 3% of tradable milk. Powder market size has grown 17% from 2006 to 2010 and it is expected to grow 14% in the next five years due to economy that powder offers as well as its specialize use as growing up and infant nutrition source. Nestle Pakistan is the market leader in this segment. 2.2 Juices The Juices, Nectars and Still drinks market are of 507 Million Liters which has total market value of PKR 31 Billion. This market is subdivided into Juice and Nectar and Value added Still Drinks. Juices contain 100% fruit substance, Nectar contain 25% to 99% fruit substance while still drinks contain 0 to 24 % fruit substance value added still drinks have innovative packaging or addition of pulp etc. Nestle Pakistan is the market leader in this segment. 2.3 Ice Cream The Ice Cream sector of Pakistan has growing constantly and registers a volume growth of 20% in 2010 as compare to 2009. The overall volume of ice cream sold in 2010 was 71 Million liters while the total market value was PKR 8.8 billion. The industry volumes have grown 11% over the last four years. However, it is expected that growth will be higher in next five years on the back of significant investment by the industrys key players. Walls are the market leader in this industry which is followed by Omore. COMPANIES PROFILE 3.1 Engro Foods Engro Corporation Limited initially introduced with Engro Chemical Pakistan which rapidly built their growth in chemical industry and after few years Engro Chemical become Engro Corporation Limited by making diversified investment in different sector like Foods, Energy, Fertilizer and Business solutions. It started operations in 1957 as an Esso/Mobil joint venture which discovered the Mari Gas field near Daharki. Engro food is now becoming the biggest and fastest growing company in Pakistan. From the beginning till date Engro Foods Limited 100% owned supplementary company of Engro Corporation. Engro Foods Limited operations began in the year of 2006 and within 5 years company started to climb the ladder of growth rapidly. It has manage to be the market leaders in Ultra High Temperature (UHT) Industry at the end of 2010 and has launched multiple new products including Ice Cream, Flavoured Milk, Fruit Juices and Milk Powders, that show great potential for future. In order to back these products and to achieve high quality standards Engro Foods Limited made backward integration strategy in which they heavily invested in milk processing and collection infrastructure. The Company has innovated by venturing out of the dairy sector and stepping in the Beverage Industry by launching Olfrute and ice cream industry by launching Omore. The Company is also entering into the global markets. Its first mission is to manage a Halal food business in North America known as Al-Safa, which was recently acquired by Engro Corporation at a total outlay of 6.3 mn dollars. PRODUCTION FACILITIES Dairy Plants Engro Foods has two UHT processing plants which are located in Sukkur and Sahiwal with total filling capacity of 1.1 million liter per day. Sukkur Plant capacity is 400,000 liter per day whereas Sahiwal plant facility is 700,000 liter per day. Engro Foods also has a powder plant at Sukkur with a capacity of 24 tons per day. Covered area of freehold land of Sukkur is 27 acres and Sahiwal production facility is 33 acres freehold land. These production sites are equipped with plant and machinery of European origin. Sukkur Production site started its operation in Feb 2006, whereas Sahiwal plant started its operation in December 2007. Ice Cream Plant The ice cream plant was set up in the same facility as the Dairy Plant. The total manufacturing capability of Sahiwal is 33 acres of free holding land. This provides deliberate advantage to the Company in terms of the supply of raw material, the utilities, and manpower and warehousing. The ice cream plant has total capacity of 22 million liters per annum. Organizational Structure of Engro Foods: President/CEO Secretary Secretary Vice President Manufacturing Vice President Marketing Manager Public Affair Manager Internal Audit Special Projects Vice President HR Vice President HR Compensation Benefits Sales Production Accounting Recruitment Planning development Maintenance Treasury Training development Technical Services Process Engineering Industrial Trade Instrumental/Fleet Purchasing Administration Legal Brands of Engro Foods: The product portfolio of Engro Foods comprises some of the countrys biggest and best selling brands which include: Olpers Olpers Lite Olfrute Omore Omung Omung Lassi Tarang. 3.2 Nestle Pakistan Nestle is basically a Swiss company and their head office is situated in Vevey, Switzerland. And Nestle Pakistan is one of it supplementary company. Since 1988 Nestle Pakistan is working with the alliance of Milk Pak Ltd and within short time period Nestle Pakistan took over Milk Pak Ltd. It is also listed in Karachi and Lahore Stock Exchange. Nestle Pakistan is one of the most prominent company which ensures it place among top 25 companies who are registered at Karachi stock exchange for last couple of years. The Headquarter of Nestle is located in Lahore and the Company operates four fabrication facilities. In which the factories located in Sheikhupura and Kabirwala are producing different products under same umbrella. The other factory is present in Islamabad and one in Karachi produce packed water. Nestle Pakistan now operates the biggest milk collection process in Pakistan. At present, Nestle Pakistan gathers milk from a projected 190,000 farmers. At present Nestle is market leader in dairy and beverage industry of Pakistan because they are very keenly focusing on Nutrition and health by covering almost at all locations throughout Pakistan to serve the consumers. Nestle Pakistan distinct feature is that they are the leaders in Nutrition. PRODUCTION FACILITIES Sheikhupura Factory The factory located at sheikhpura produces many most popular products s of Nestle Pakistan such as  Milkpak UHT milk, Nevista  products,  Nestle pure water,  Cerelac and yogurt. The factory starts operation as part of Milkpak Ltd in 1981. Formerly it produced only UHT milk but in 1988 it had expanded to produce butter, cream, ghee and fruit drinks as well. But with the passage of time Nido powder milk also started to produce in this factory. Kabirwala Factory Milk Pak took over this factory which is located in Khanewal district of the Punjab in 1990. In 1997 Nestle Pakistan got 100% share of that unit.  After acquiring it Nestle upgraded its capacity and in 1992 they added Maggi Noodle  plant to the factory. Over the years past the Kabirwala factory was constantly enhanced as Everyday  tea whitening powder was introduced in 2002 . Islamabad Factory In Islamabad Nestle purchased the AVA water plant in year 2001. And in 2003 Nestle fully owned that unit. Gradually Nestle upgraded and introduced machineries to become more efficient in production through which they was able to provide differentiated products to their consumer with good packaging. Organizational Structure of Nestle Pakistan: Chief Executive Water Group Corporate Affairs Human Resource Supply Chain Milk Collection Agriculture Services Nestle Business Excellence Technical Operations Finance Control Unit Marketing and Sales Division National Sales Management Legal Affairs Technical Purchasing Financial Accounting Corporate purchase Treasury National Brand Management Budget Control Information System Taxation Brands of Nestle Pakistan: Nestle Pakistan has a lot of top most brands of Pakistan which added a lot of value to Nestle Pakistan over a last couple of years like: Milkpak Nevista Nido Everyday Milkpak Cream Nestle Desert cream Nestle yogurt Nestle fruit vitals Nestle Zeera Raita Actiplus Yogurt Nestle Rawaiti Maza Nestle Milo Nestle Nescafe 4. FUNCTIONAL DESCRIPTION OF ORGANIZATIONS (BACKWARD INTEGRATION) Nestle Pakistan and Engro Foods are currently doing backward integration to enhance their production efficiency by creating their own dairy farms and taking control of transportation. Currently they are focusing of creating their own farms to get control over their suppliers. Both the companies are also now directly approaching to the farmers and collecting milk form them as the old concept of middle man and gawala system has start perishing. The main advantage of creating own farms is that both the companies get on time delivery of their material, which help them to enhance their production and deliver their product on time to the end consumers. The details of Engro Foods and Nestle Pakistan farms are given below: 4.1 Engro Foods Dairy Farm Engro Food has selected the Nara Canal due to the presence of its outstanding water, farming land availability and suitable weather for its Dairy Farm. The company has launched a comprehensive vaccination programme with the provision of clean water and balanced nutrition to have infection free, strong and happy animals at all times. The Companys Nara Dairy Farm continued to remain a rich and nutritious source of raw material for its dairy section. The Nara Farm formed over 5.8 mn liters of milk in 2011 with a total herd size of over 3,000 animals. But in 2012, Dairy Farm produced 26,979 liters of milk per day. At March 31, 2012 Dairy Farm herd increased to 3,204 animals. Through it the profit after tax stood at Rs. 5 million versus loss of Rs. 19 million in March 2011, primarily due to higher yield and production. 4.2 Nestle Dairy Farms Nestle Pakistan manages the project under its Agricultural Division. Over 75 professionals are currently associated with these services; intend to help in  increasing the sustainability of the dairy segment in Pakistan. They give the farmers with free technical assistance and veterinary services to build the skills of the farmers in best farming practices and improved livestock management and link them to small businesses and to the dairy market. For this purpose,Nestle has built two demonstrations and teaching  farms, one of which is still under process. The main training facility is the Sarsabz Demonstration and Training  Farm  which  is located on Multan Road, near Okara. The  second training Sukeki Farm,  is under in building process near Lahore. At the farm, there are more than 250 cows, animal huts,  milking machinery, a teaching centre, and hostel for  the farmers, management office and necessary farm equipment and highly qualified instructors  who train farmers on high quality dairy farming and livestock management. Nestle Pakistan has established this training facility over 103 acres of leased land as an investment for the development of  the dairy sector and to  work towards  sustainable farming and an improved rural economy. 5. LITERATURE REVIEW The concept of vertical integration is very old and we saw a lot of academic and legal debates over the costs and benefits of vertical integration. McGee, Bassett and Williamson (1975, 1985, 1989) said that vertical integration is a mean of reducing transactions costs, assuring supply, reducing risk and alleviating the efficiency losses. But on the other side, economists see vertical integration as a means for firms to reduce competition or extract market rents (Scherer, Perry 1978, 1989).Perry, Hart and Tirole (1978), said that most discussions have focused on the effects of forward integration into a competitive product market and little work exists on the effects of backward integration into a competitive input market. However, Knoeber and Thurman (1996) further said that backward integration is of growing importance in many agricultural and natural resource industries. According to Azzam (1996), backward integration occurs through acquiring input suppliers, establishing long-term contracts with existing suppliers or investing in new input production capacity through internal company growth. In some businesses, there is growing concern about the effects of such integration on remaining un- integrated input suppliers. First he said that backward-integrated dominant firm benefits from production efficiency gains. Second he further adds that backward-integrated dominant firm may benefit from a lower acquisition price for externally supplied raw inputs. As per Blois (1972), the biggest advantages of backward integration are to lower down transportation and marketing expense, production or operation stability, timely supplier services, high quality control, necessary revisions in production and execution policies, maintained inventory control, and high profit margin able produces to charge lower prices on finished products. While Williamson (1971) do not consider supply dependability as a necessary advantage and point out the interests harmonization and efficient utilization in process of decision making as the core advantages of backward integration. As per Williamson (1971), backward integration allows management to easily harmonized interest as possible differences can be resigned. As per Lambertini and Rossini (2008), backward vertical integration is indirectly proportional to producers and suppliers. As compare to forward vertical integration, backward vertical integration provides large incentives in investment to the manufacturer. The biggest disadvantage of backward integration for trader is that it discourages them for innovation, on the other hand forward integration discourages producers to innovate. This theory is not parallel to transaction cost theory which does not consider forward and backward integration as a separate concept. Many researchers like Armour, Teece, Langlois, Robertson, Gopala Krishnan, Bierly (1980, 1989, 1992, 1996, and 2001) have stated that vertical integration facilitates the development and implementation of systemic innovations. Further, Armour and Teece (1980) argue that if the innovation at one stage involves adaptation in a preceding or a consequent stage, then the usual ownership of the various stages i.e. vertical integration enables the necessary adaptations and adjustments to be made in a timely and efficient fashion. Similarly Langlois, Robertson (1989) and Langlois (1992) propose that vertical integration is the most appropriate organizational structure for integrative systemic process innovations because the necessary learning and experience proceed faster between functions in a vertically integrated environment. Furthermore, Teece (1996) explains that vertical integration enables the successful development and implementation of systemic innovations by facilitating information flows and coordination and removing institutional barriers such as cost and benefit allocation. Similarly, Gopal krishnan and Bierly (2001) point out that open exchange of information is easier and safer in house than between different organizations because each firm wants to gain more from the innovation and therefore unwilling to share information freely. Teece (1996) however adds that while systemic innovations favour vertically integrated structures from the coordination point of view and some relevant technological or other capabilities needed in the development and implementation of the innovation may exist outside of the vertically integrated firm. Therefore, larger firms may still have an advantage by using their scale to create sufficient momentum and attract smaller firms to get involved with the innovation or simply by being able to secure minority investment positions in smaller firms that have the necessary capabilities needed in the innovation. 6. ANAYSIS 6.1Swot Analysis Strengths Of Engro Foods Strengths of Nestle Pakistan Brand Association: Engro being a renowned and well established brand in fertilizers, infrastructure and IT solutions, it creates a great brand association and consumers can relate to Olpers as a high quality and premium product. This is evidence that Engro Food in its first year crossed 1.4 billion sales figure. Financial Backing: Engro being renowned brand and can attract foreign investors, which enable them to compete with global brands like Nestle. They can afford high costs for research and developments for their current products and in introducing new products. Strategic Relationship: Engro has been creating business relationship with farmers who supply milk to them which enables them to secure the supply and to solve shortage issues. Engro also has created long-term business relationship with distributors this help them to ensure smooth distribution through better channels to make sure that there are no shortages for their product. Research and Development: Engro for Olpers precisely has done strong consumer and product research before launching the product and are continuing this practice post launch. This has helped them to emerge as a strong brand in food industry. To further development and new products, they have engaged various global research partners Mindshare, AC Nielsen, JWT Asiatic and MARS marketing and advertising agency. State of the Art plants: Only Engro Foods has the 3rd generation UHT milk plant in the country. It is the only plant that uses Bactofuge technology to virtually eliminate bacteria and ensure premium quality and hygiene. Parent Company: Nestle has a global presence and is recognized as a huge name worldwide. Nestle Pakistan has a strong support from its parent company, which is the worlds leading processed food and beverage company. Company Image: Nestle has been doing business since many years. It has created an excellent image and reputation in consumers mind all around the world. This helps them to retain market even in unfavorable conditions. High Quality Products: Nestle always ensure to produce good quality products. Nestle being worldwide renowned company creates high quality product to retain that image and to attain consumer loyalty. It cannot compromise on quality as consumers nowadays are more quality conscious. Market Share: Nestle has the highest market share almost in every SBUs line, like as in Milk pack Nestle pure life. Brand strength: Nestle Pakistan has created some very strong brands like Nescafe, Milpak , Everyday, Nestle water and most of these brands have become generic to their product category. When a brand becomes generic it creates a strong presence in minds of consumer. Research Development Team: Research and development is a continuous process at Nestle. It gives updated info on consumer behaviors, changing trends and consumer demands; this helps Nestle to adapt to changing trends. Weakness of Engro Foods Weakness of Nestle Pakistan Packaging: Engro Food is dependent on Tetra Pak for packaging of its entire dairy products. It is the only option for them as Tetra pack has monopoly in packaging sector. This cause higher production costs. Distribution cost: About 85% milk collection centers of Engro Foods are located in Punjab, and its processing facility is in Sind. This huge distance increase distribution cost and increasing overall cost of production. Also it increases the chances of milk getting spoiled due to long travelling time. Narrow Product Line: Since the launch of its first dairy product, Engro Foods has only extended to very few products, where as its competitors like Nestle has diversified and extensive product lines. Owning Red Color: Engro Food like its competitors has not owned colors that identify its products. Colors represent products, like green represents Milkpak. There is no color connection attached to Olpers which creates problems for consumers in remembering the product. Less Proactive: Nestle being a huge company is very less proactive to the demands. Unless competitors initiate a campaign or come up with new strategy, Nestle does not bring changes. Limited Distribution Channel: A major weakness of Nestle is their limited distribution channel as compared to their competitors. Nestle distribute their products to whole sellers in their own factory vehicles. Stock outs: Due to their in-efficient distribution channels, Nestle has experienced stock outs on regular basis. This had adverse effect on companys image and consumer base. It also gives opportunity for competitor to penetrate into market and capture large market share.   Premium Brand: Common men generally perceive Nestle as a premium brand, and have perception that all Nestle products would be highly expensive. Opportunities for Engro Food Opportunities for Nestle Pakistan Government Funding: Government has provided increased funds to farmers. This has allowed farmers to invest in better storage facilities to save milk for longer period of time and to cope bad weather conditions. Awareness: Extensive awareness programs for health and hygiene has created awareness among consumers for the benefits of processed milk. More and more consumers are shifting from loose milk to processed milk. This will create higher demands and consumption of processed milk. This is a great opportunity for growth and to gain more market. Fifth Largest producer of milk: Pakistan is the 5th largest milk production country in the world, the country is blessed four seasons and high quality crop, good species of buffaloes and cows and largest canal system. However it is only obtaining 2500ltr of milk per annum from an animal in comparison with 18000ltr per animal in developed countries. This is a good opportunity to increase production significantly by adopting best practices and modern techniques. Support from Foreign Investors; Government is supporting overseas outlay in Pakistan which is a great opportunity for Nestle to expand its business in Pakistan and to cater large markets. Enhance Distribution Channel: Nestle should work on its distribution channel to make it efficient in order to maintain supply of their products. This will not allow consumer to shift to competitors brand in case of stock outs. Changing Social Trend: Consumers, especially younger generation are hugely influenced by western societies. This has changed the trends for packed ready to use products. This changing social trend has created large demand and opportunity to increase market share. Best Practices and Assistance; Nestle should invest in educating the farmers for best practices and providing them resources and assistance to create greater value and to ensure high capitalization and quality. Threats for Engro Food Threats for Nestle Pakistan Competition: Engro foods biggest competitors like Nestle has been in market since very long. For its brands it might be difficult to penetrate in the market where these brands have created loyalties and presence in mind of consumers. Perceptions and Price Differentials: Consumer preferences and perceptions plays very important role in success of a brand. It is very important for Engro to understand and come up with ways to meet consumer expectations and provide quality that a brand promises. Price factor is also a very important factor, as still consumers prefer loose milk as it is cheaper than processed milk. Economy: Higher inflation rates is eroding buying power of consumers, making products more expensive to use. No Entry Barrier: Industry is growing at rapid rate,  very low entry barriers making it attractive for new competitors. Dependency: Nestle is dependent on whole sellers and super market shelves which can be influenced by the competitors. Loss of Market Share: When the market drenches the loss of the market share of Nestle products is the major threat to them. Differentiated products: Consumers are indifferent to buying Engro products or Nestle. It is a threat to Nestle that consumers can easily shift to Engro products in case of any unfavorable condition. 6.2 Pest Analysis PEST analysis is used to determine and understand external factors such as Political, Economical, Social and technological, and their effect on business. For understanding Nestle and Engro foods position in market, we will carry out PEST analysis to understand the external forces. 6.2.1 Political, Legal Economic Factors Pakistan current fiscal year inflation rate has been grown to 7.7% which decreases the purchasing power of consumers as a whole and which also create higher impact on those products which transform from another products like packed milk powder milk because these is

Paul Bernardo :: essays research papers

Paul Bernardo The urge shot through the mans body, uncontrollable, like sharks in a feeding frenzy. He could only quench his feverish desires by carrying out unspeakable devilish acts. The victim didn't matter, no thought was given to any implications of the satanic rituals. Several times Bernardo resorted to defecating of human beings in order to satisfy his sick and abnormal urges. Paul Bernardo's lustful and diverted sexual desires sprouted from the influence of pornography. Pornography caused him to fixate on anal intercourse, and violent, dominant sex. Pornography also played a large role in his lust for younger virgins, and the ever apparent satomasifism as seen on tape. Paul Bernardo, during his teenage years became slowly infatuated with women mostly because of his obsession with porn films. At the time film was enough to feed his growing desire for kinky sex. He was content to just watch and not act out what he saw on the videos. Through the steady diet of grotesque video's he became of aware of the type of women he wanted through what he saw. He lusted a women who was submissive and eager to please. This was the beginning of his abnormal sexual behavior. One year out of high school, Paul began his journey into the world of sexual control were he dated a sixteen year old high school student. This girl perfectly fit the description of Pauls ideal in being naive and unsophisticated. Over the three and one half years Paul was with her he used her like his personal sex toy. Throughout the entire relationship he convinced her that what they were doing was acceptable behavior. An example of his acceptable behavior was wrapping a piece of twine around her neck while he sodomized her. The twine only satisfied Bernardo for a time. Later, a knife became part of his "kit." These mercenary acts were all influenced by porno films. Paul became aroused with the power to be the master in his sexual acts and he couldn't get enough. One night in October of 1993 Paul seemed to be a magnet to Karla Homoka. The minute the two met, there relationship set off like a missile. Karla suffered love at first sight, with his looks, charm and maturity she couldn't go wrong. Karla was just the type of women Bernardo desired. She was good-looking, had a great body was naive and trusting, someone he could control, dominate and use as his personal sex toy. There sex life fired into action and the two were constantly searching for new adventures. The pair began having anal sex with

A Tale of an Hour

The cold gray steel of the axe arced one last time through the air, the pick burrowed itself one last time into the frozen blanket of snow, and the hand that held it took a final pull, to ensure a secure placement. After a brief pause, George Mallory took a deep breath, and pulled himself over the crux, and onto the top. Slowly, shakily, he stood up, and took a look around, the first time American eyes had seen the world from this vantage point. This was it. He had done it. He was the first American to ever climb Everest. The sky was a most crystalline blue, and clear too, except for the small puffy white clouds in the distant East. George had the most incredible view ever seen in all directions; he could see for hundreds, probably even a thousand miles. If only others could see this! he said to himself. If only he had brought a camera, not only would he be able to show the human race the true beauty still found in nature, he could prove that he had actually accomplished the feat. Hopefully his friends down below could see him on the top. Mallory briefly thought of waving, but the notion quickly passed when he realized the absoluteness of his fatigue. He was exhausted, plain and simple. Even after deciding against bringing a stove or any other nighttime equipment, his pack still weighed in at about 40 lbs, because of the extra oxygen bottles he picked up from a discarded pile. In fact, George just wanted to sit down. He knew though that if he did, he might never again get up. He did however remove the cumbersome pack and sling it to the icy ground. Digging into the main pouch, George hand unveiled a small American flag attached to an aluminum pole. With the side of his ice axe, he pounded the pole into the crust, forever designating that he had soloed the highest mountain on the planet. This task had taken nearly ten minutes, since every swing of the makeshift hammer was like wielding a twenty-pound maul. He reached for his next oxygen bottle, changed canisters, and took a few deep breaths of the life giving gas. After completing the task, Mallory once again surveyed his surroundings. He stopped when he go to the East. The once distant fluffy white clouds were closer. Much closer. And the innocent white had begun to turn an angry gray. No longer an innocent few, the clouds had grown in numbers, and anvil-shaped thunderheads were rapidly forming. This is not good, he thought to himself. This is very not good. I should get back down to camp six. Maybe even five, if possible. George turned back to the way he came up and began the agonizingly slow descent. Step after step was torture. Knowing he had to hurry was only making his heart pump faster, worsening the situation. Breathing harder and harder, Mallory had to take a few second break after almost every step, until his pulse slowed enough that he could divert a portion of his brain to downward progress. Pick. Step. Breathe. Breathe. Breathe. Repeat. Sensing the world around him darkening, he looked over his shoulder at the peak. The first cloud had breached the western side of the mountain, his side. This could only mean one thing. Don t look back any more. George made that mental note to himself. A few minutes later, he felt the first snowflake gently brush his cheek. Realizing he had only reached about 27,000 feet, Mallory now knew that he had to move. He quickened his pace, nearly achieving a slow walk. Step. Step. Step. Step. Breathe. Step. St– The old frozen leather tying the crampon to his foot snapped, his foot slid forward, and George was on the move, this time at breakneck pace. On May 2, 1999, Eric Simonson radioed into base camp to report that Dave Hahn, Tap Richards, Jake Norton, Andy Politz, and Conrad Anker had located the body of George Mallory on the side of Mt. Everest, where he perished on June 8th, 1924.

How to Properly Research an Essay on Medical Assistant

How to Properly Research an Essay on Medical Assistant This is the last part of the guide and by now you’re on your way to writing a research essay on the profession of medical assistance. The first guide in the series was titled 19 facts on the profession of a medical assistant for a research essay, which we’re sure you found very interesting, and the second part of our guide 20 topics on the profession of a medical assistant for a research essay had a wide range of topics to choose from including a sample essay at the end. The final guide discusses how to go about doing your research while writing an essay on the profession of medical assistance. Understand What You’re Going to Write About This goes both ways: either a topic is chosen for you or you’re picking one for yourself. Either way, if the language in the topic doesn’t reflect the topic itself, then your essay loses out on a great deal of quality. Start Mind Mapping Once you’re clear about the topic in question then you’ll have to do mind-mapping on all the relevant keywords. In the event that you know nothing, simply begin with the name of the topic. Then start your research on the internet with the mind map you developed and look for evidences for your research and arguments.< Decide on Arguments and Sources Once the research is over you’re now in the driver’s seat and it’s time to build your arguments with credible sources. Check out journal databases and books in libraries since you need to quote academic sources in your essay. If you like something, highlight it or take notes. Begin Writing Once you’re done with the upper items start with the essay writing. The essay should have a thesis which comprises all your arguments. The entire essay will reflect these few lines. The first paragraph will have this statement along with what’s going to be presented in the following paragraphs. If you’re capable of summarizing all the arguments in one paragraph, then go right ahead, otherwise the thesis and an introduction to the next paragraph will do. Structure Your Paragraphs Then comes a string of paragraphs that will have evidence of your arguments. Dedicate each paragraph to each one of your arguments and provide relevant evidences as well as proof so that your readers are convinced. It’s not easy to bring something entirely new to the table and we recommend that you establish enough evidence so that the reader starts doubting popular or widely accepted beliefs. If you’re able to achieve that, your essay will be a success. The last paragraph will conclude it all. You need to tell the reader once again what your thesis was, what your arguments were, the evidences used to back up claims, and finally, what you’ve learned and would like to further research upon in the future. That’s about it. We wish you the best of luck nailing that essay.

Free Essays on Helping Others

Helping Others Helping others is one of the most important aspects in life today. There are many different ways, and different forms of helping people. Helping others could make another person feel better either inside, or about them self. It could be from helping a senior citizen cross the street, to saving someones life On September 11th, 2001 a New York City firefighter by the name of Christopher Blackwell, passed away in the collapse of the World Trade Center. Mr. Blackwell and his fellow firefighters, died in their line of duty, which was to help people get out of the burning twin towers alive. Mr. Blackwell along with another 360+ fire fighters gave up their lives to â€Å"help others†. Mr. Blackwell and his whole family of firefighters worked together to save the innocent civilians on that unbearable day. Last football season I played with Ryan Blackwell, the son of the hero, and when he missed his football practices that week, all I could do was try and think of a way to help Ryan and his family feel better. So my Mother and I both worked together in making them a desert and giving them a card of our love towards the family. After all, it was the least we could do. In the inside it felt good, knowing that we tried to help a family through hard times, but nothing can replace what they lost that faithful day.... Free Essays on Helping Others Free Essays on Helping Others Helping Others Helping others is one of the most important aspects in life today. There are many different ways, and different forms of helping people. Helping others could make another person feel better either inside, or about them self. It could be from helping a senior citizen cross the street, to saving someones life On September 11th, 2001 a New York City firefighter by the name of Christopher Blackwell, passed away in the collapse of the World Trade Center. Mr. Blackwell and his fellow firefighters, died in their line of duty, which was to help people get out of the burning twin towers alive. Mr. Blackwell along with another 360+ fire fighters gave up their lives to â€Å"help others†. Mr. Blackwell and his whole family of firefighters worked together to save the innocent civilians on that unbearable day. Last football season I played with Ryan Blackwell, the son of the hero, and when he missed his football practices that week, all I could do was try and think of a way to help Ryan and his family feel better. So my Mother and I both worked together in making them a desert and giving them a card of our love towards the family. After all, it was the least we could do. In the inside it felt good, knowing that we tried to help a family through hard times, but nothing can replace what they lost that faithful day....

Social analysis is valued because it is inspired by a will to make a Essay

Social analysis is valued because it is inspired by a will to make a better world (Steven Seidman 1998) Discuss this statement - Essay Example Seidman described his disappointment in the sorts of sociological practice that has become a narrow and specialized conversation about definitions in theory and disagreements about method. Then he wrote, more optimistically: â€Å"I return to sociology as I initially came to the discipline, with the hope of finding a home where social analysis is valued because it is inspired by a will to make a better world. †¦Ã¢â‚¬  Social analysis is then part or a technique in sociology, purpose of which, according to Sweden, is â€Å"to be a part of the ongoing conversation and conflict over the present and future shape of the social world.† Du Bois & Wright (2001), in their work ‘Applying sociology –  Making a better world’ define the term as follows:† Sociology is the study of human social life, groups, and societies, giving special emphasis to modern industrialized systems. It is a discipline involving the ability to think imaginatively and one in which personal views of the world are set aside so we may look more carefully at the influences that shape our lives and those of others. Social structure is an important concept in sociology.† From the above definition, what group view matter? Although the author said personal views are set aside, individual goals must be disregarded. It simply means that the works of sociology is to find melting points where people of different beliefs and biases could work together for the common good. Du Bois & Wright (2001) believe in permanent construction and reconstruction of social life, which is based upon the meanings people attach to their actions. The authors thus said: â€Å"In sociological research it is important to distinguish between the intended and unintended results of human action. Sociology studies the resulting balance between social reproduction and social transformation. Social

How Does The Concept Of Children's Rights Influence The Work Of Essay

How Does The Concept Of Children's Rights Influence The Work Of International Agencies And Development NGOs - Essay Example d other circumstances that are dangerous, which ultimately is resulting in the violation of the children’s rights and regulations made by the government. It is worth mentioning in this context that the government has taken certain initiatives which include the rescue measures, rehabilitation and active participation measures concerning children’s rights protection. The reports published concerning children’s rights violation usually cover the aspect of infant mortality, malnutrition and issues with regard to education where the other important issues usually remained unaddressed (UNICEF, 2006). With reference to the current day context, these factors can be apparently observed to influence and direct the working of international agencies such as World Trade Organisation (WTO), International Monetary Fund (IMF) and ECPAT among others. For instance, WTO, in its international operations has been regularly reviewing the progress in various countries with regard to th eir performances in protecting and promoting the rights of the children as per the principle guidelines mentioned in the agreements and trade policies. For instance, in its recent policies WTO has been focused on enforcing rigid norms to ban any product or services produced through the engagement of child labour. Where on one hand such norms and policy measures have been encouraged on social and ethical grounds, on the basis of economic concerns, the measures have also been criticised. For instance, it has often been argued and researched that child labour is a major concern identified in poor economic regions. It is often regarded as a consequence of poverty wherein minors of the family are sent to work and earn their livelihood. In such areas, such restrictions on child labour as imposed by the WTO... This paper approves that the rights of the children include the provision with respect to the standard of living, educational benefits, health care and recreational facilities. Additionally, the rights to protection act with respect to the children’s developmental needs majorly include their right to protection against abuse, discrimination and exploitation. The rights to participation further include the child’s freedom to participate in activities and programmes irrespective of cultural divergences and family or ethnic backgrounds. It is worth mentioning in this context that the provisions for rules and regulations as well rights are framed to protect the social, economic and environmental rights of the children in the worldwide context. This report makes a conclusion that with reference to the above discussion, it can be observed with regards to the development and protection of the rights of the children that international agencies and NGOs play a vital role towards minimising the issues related with children’s rights. As a matter of fact, child exploitation rates have increased in the modern day context. Consequently, the activities and measures with respect to the protection of the children’s rights have been implemented by NGOs as well as the international agencies. The different programmes such as The Focal Point and the Liaison Unit help and provide information to the international, regional and the national level organisations as well as the other events organisers with respect to the rights and provisions framed against the exploitation of the children.